PSU Representative at the Russian Creative Week

Представитель ПГУ на Российской креативной неделе
29.08.2021
From August 26 to 29, Associate Professor D.N. Sukhovskaya took part in the second Russian Creative Week in Moscow. The event gathered representatives of 14 creative industries, 700 speakers, and held more than 300 activities. The PSU representative took part in the event as a curator of the PSU master’s program of Philosophy (philosophy of management and methodology of decision-making in the creative industries) (backed by Vladimir Potanin Charity Fund), which corresponds to the track of Russian Creative Week – Education in Creative Industries.

D.N. Sukhovskaya took part in public talks with Sergey Kirienko, Deputy Head of Russian Federation President Administration, Sergey Novikov, Head of Russian Federation President Department for Public Projects, Valeriy Falkov, Minister of Science and Higher Education of the Russian Federation, Sergey Sobyanin, Moscow Mayor, Sergey Stepashin, President of Russian Book Union, Aleksandr Zharov, CEO of Gazprom Media Holding, as well as representatives of creative industries.

D.N. Sukhovskaya presented a project, worked out at PSU, to be listed in the annual catalog of Russian Creative Week “Top 100 of the Creative Industries.”

More than 700 speakers (докладчиков) performed in more than 300 activities of the fest-forum, including 40 international: Liu Cixin, DJ Imanbek, Mathew Ball, Lars Doucet, Frederik Schreiber, Greg Tkachenko, Guillaume Pitron, Andrew Pettegree, Elke Schmitter, Francesco Forte, and others.

A plenary meeting on “Russia in the Year of Creative Economy” became a crucial part of the event. The representatives of creative industries and authorities talked there about what necessary steps state, regions, and businesses must do, so Russia would become a leader of creative changes in the world. According to Sergey Kirienko, a lot of things have changed since the first Russian Creative Week, including attitude towards the field; terms and visions of what support measures are needed have become more pronounced. “Thanks to the formation of a President Fund of Cultural Initiatives, New Investments to the Institute of Internet Development; Russia, Country of Possibilities; Cinema Fund, the government support of creative industries amounted to 35-40 bln rubles,” – he said.

As it was indicated by Marina Abramova, Director of the Russian Creative Week fest forum and Roskulttsentr, the second Russian Creative Week overrun the first event by the number of speakers as well as by the awareness and quality of the agenda.

The event presented 14 platforms, including Game Development and Computer Graphics; Cinema and TV; New Media; Fashion; Music and Sound Design; Education in Creative Industries, and others. New Media platforms organized 24 meetings. Key sessions and workshops were devoted to the future of OTT platforms, creation of top content, perspectives of products for children and sports, application of computer-aided learning, and AI in business, media, and advertisement.

The Russian Creative Week was organized by Roskulttsentr and Russian Book Union, backed by the Fund of President Grants and the Government of Moscow.
Participant

Darya Nikolayevna
Sukhovskaya